How to develop an e-commerce website that converts visitors into customers?
An e-commerce website is not just there to display your products, or to appear in the digital market; your website is a place to convert visitors to customers and increase sales. In this article, we will explain simple steps to make your website not just a facade, but more effective in converting visitors to customers.
1. Keep the design simple and organized
No one likes a website that looks complicated and full of colors and distracting elements. The customer will decide at first glance whether to continue on the website or leave.
Solution:
Use a clean and simple design (minimalist).
Keep the main color clear and organized with the other two colors used on the website.
2. Make the site work well on mobile
More than 70% of customers in Egypt use mobile for shopping and browsing. If your site is not developed and consistent on all devices, visitors will leave and lose you.
Solution:
Use a responsive design.
Try the site on different screen sizes.
3. Site speed
The buyer will not wait more than three seconds to open a page. If the site is slow, he will leave you and go to the competitor.
Solution:
Use fast and reliable servers.
Reduce the size of images and videos.
4. Marketing is not a luxury
Many stores have excellent websites but do not put in the effort to market and attract customers.
Solution:
Create an advertising plan on Google Ads and Facebook with an appropriate budget.
Optimize the site for search engines (SEO).
5. Build trust with customers
If customers do not trust you, they will not buy even if your products are cheaper.
Solution:
Display real reviews from old customers.
Add guarantees and clear information about return and exchange policies.
Last advice
Developing a successful e-commerce website is not difficult, but it requires continuous follow-up and development. If you need help, our team is ready to provide you with the appropriate solutions to develop the site and achieve the desired results. Contact us today!
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